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Transaction Details

BELGRAVIA & CO. exclusively advised HENKEL AG & Co. KGaA on the divestment of three leading Home Care brands to RUSTINS Ltd. (U.K.)

BELGRAVIA & CO., an international and independent M&A and Corporate Finance advisory firm with offices in Cologne and New York City, exclusively advised HENKEL AG & CO. KGaA („HENKEL“, www.henkel.com) on the divestment of the three leading international Home Care brands “Lord Sheraton”, “Häxan” and “Big D” including the associated business to RUSTINS Group (U.K.) (https://www.rustins.ltd). The related products belong to the “polishers” and “surface cleaners” categories and hold leading market positions in their respective market segments. The sale was executed by way of an asset deal.

RUSTINS is a leading British manufacturer of wood finishes, speciality paints and performance household cleaners. The transaction allows RUSTINS to broaden its product portfolio and to expand its international footprint to Scandinavia.

The parties have agreed not to disclose the purchase price.

BELGRAVIA & CO. acted as exclusive financial advisor to HENKEL on this transaction. The team of BELGRAVIA & CO. consisted of Dr. Björn Röper (Partner), Dr. Hans Christian Zanders (Partner), and Meltem Aktürk (Executive).