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Transaction Details

BELGRAVIA & CO. exclusively advised HENKEL AG & Co. KGaA on the divestment of the Swiss Laundry Care brand MAGA to TRIGLAN AG (CH)

BELGRAVIA & CO., an international and independent M&A and Corporate Finance advisory firm with offices in Cologne and New York City, exclusively advised HENKEL AG & CO. KGaA („HENKEL“, www.henkel.com), on the divestment of the Swiss Laundry Care brand “MAGA” including the associated business.

“MAGA”, a brand with a heritage of over 80 years, was sold to Swiss TRIGLAN AG (www.triglan.ch) by way of an asset deal. MAGA’s product portfolio comprises color powder detergents and color liquid detergents. TRIGLAN is a leader in Swiss branded surface cleaning and laundry care products. The transaction enables TRIGLAN to further complement its product portfolio in its Swiss core geography. 

The parties have agreed not to disclose the purchase price.

BELGRAVIA & CO. acted as exclusive financial advisor to HENKEL on this transaction. The team of BELGRAVIA & CO. consisted of Dr. Hans Christian Zanders (Project Lead Partner), Dr. Björn Röper (Partner) and Meltem Aktürk (Executive).