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Transaction Details

BELGRAVIA & CO. exclusively advised HENKEL AG & Co. KGaA on the divestment of the Polishing and Home Care brand Bruynzeel to HELICHEM B.V. (The Netherlands)

BELGRAVIA & CO., an international and independent M&A and Corporate Finance advisory firm with offices in Cologne and New York City, exclusively advised HENKEL AG & CO. KGaA („HENKEL“, www.henkel.com) on the divestment of the Dutch Polishing and Home Care brand Bruynzeel to FK Europe BV, a member of HELICHEM Group (https://helichem.nl). Bruynzeel is the specialist for delicate surfaces. The sale was executed by way of an asset deal.

Based in the Netherlands, HELICHEM is a private label specialist, manufacturing and supplying a range of more than 500 cleaning and maintenance products and coatings across multiple applications. The transaction allows HELICHEM to expand its brand and business portfolio as well as its value chain coverage by becoming a direct marketer of one of their brands for the first time.

The parties have agreed not to disclose the purchase price.

BELGRAVIA & CO. acted as exclusive financial advisor to HENKEL on this transaction. The team of BELGRAVIA & CO. consisted of Dr. Björn Röper (Partner), Dr. Hans Christian Zanders (Partner), and Meltem Aktürk (Executive).