BELGRAVIA & CO., an international and independent M&A and Corporate Finance advisory firm based in Cologne, exclusively advised HENKEL AG & Co. KGaA (www.henkel.com), a DAX-30-listed group with globally leading market positions in the consumer and industrial sector, on the divestment of its garden care business to BLUMEN Group S.p.A., Milan (“BLUMEN”). The business sold comprises the three international brands FITO & DUECI (garden care) and GET OFF (pet repellents) as well as related business assets.
BLUMEN (www.blumen.it) is a leading Italian producer and distributor of garden care products. The transaction will allow BLUMEN to broaden its product range and to significantly expand its international presence across Europe, especially in the U.K., in Sweden and in Hungary.
HENKEL had previously acquired the garden care business as part of its 2014 acquisition of French SPOTLESS GROUP.
The parties have agreed not to disclose the purchase price.
BELGRAVIA & CO. acted as the exclusive M&A advisor to HENKEL on this transaction.
Dr. Björn Röper
BELGRAVIA & CO. GmbH
Stadtpalais, Bayenthalgürtel 26, 50968 Köln
Tel. +49 (221) 98 54 29 21