BELGRAVIA & CO., an international and independent M&A and Corporate Finance advisory firm based in Cologne, acted as exclusive M&A advisor to Cologne/Germany-based Zweirad-Einkaufs-Genossenschaft e.G. (“ZEG”, www.zeg.de) on its acquisition of Swiss-based Biketec AG (“Biketec”, www.flyer-bikes.com) from EGS Beteiligungen AG, Zürich (“EGS Beteiligungen”, www.ernst-goehner-stiftung.ch).
Biketec AG is the leading Swiss manufacturer of premium e-bikes. Established in 2001, Biketec develops and manufactures premium FLYER e-bikes that are marketed in Switzerland, Germany, Austria and in the Netherlands.
Zweirad-Einkaufs-Genossenschaft (ZEG) is a bicycle purchasing cooperative headquartered in Cologne, Germany, consisting of approximately 960 independent bike dealers. It occupies a strong position in the key German market in terms of both bicycle sales and procurement. With Group revenues of EUR 1.2bn (2016) and an extensive range of accessories on offer, ZEG is able to obtain significantly better procurement terms than Biketec, which has annual sales of 50,000 – 60,000 bikes. Also, once it becomes part of ZEG, Biketec will immediately benefit from ZEG’s extensive international sales network.
The acquisition by ZEG is subject to the approval of competition authorities. The parties have agreed not to disclose any information on the purchase price.
BELGRAVIA & CO. acted as exclusive financial advisor to ZEG on this transaction.